Rosie the Riveter

All the day long,

Whether rain or shine
She’s part of the assembly line.
She’s making history,
Working for victory
Rosie the Riveter

The poster of Rosie the Riveter is very effective with its usage of rhetoric strategies. The woman in the poster is standing in front of a simple yellow background which automatically puts most of the attention of the audience on her and the logo which are the two things that are very crucial in order to attract the viewers. The poster is aimed in order to attract women to jobs that were traditionally occupied by men. The fact that a woman is on the poster is already giving it the perfect ethos because that will appeal to women, who are the audience, because women tend to trust each other more than they trust men. Therefore, having a woman on the poster encouraging them to work will assure the women more and cause them to be more trusting. The characteristics of the woman in the poster are perfect in order to appeal to women and employ boldness and fortitude in them to join the work force. The woman is showing her muscular biceps, demonstrating that she is a strong woman who doesn’t need a man to do the heavy lifting for her. Her face is very stern and serious illustrating that she is a tough woman who can handle the work usually performed by men. Furthermore, the woman is wearing red, white and blue, the colors of the American flag which expresses her patriotism, something that she is trying to evoke in her audience. Her bandana and the simple work clothes she wears are also trying to show that she is ready to work for her country. The logo is the highlight of the entire poster; again, just like the poster itself, the logo is written in a very simple font that causes the phrase to be more striking without any other distractions. The phrase “We Can Do It!” automatically incites confidence in the women since they believe that they can be like this strong, confident and tough woman and do the work required. In addition the fact that the logo says “We Can Do It!” as opposed to “You Can Do It!” elicits pathos in the audience because the women feel like they aren’t alone. They feel like they are part of something greater than themselves by trying to aid their country. In addition it incites a feeling of unity because they believe that there are strong women in their midst who will guide and help them through these difficult times of War.